Who: Linda Mann is an 80-year-old retired flight attendant that lives in Kansas City, Missouri.
She has severe arthritis, which limits her ability to do certain tasks. Being elderly also limits her ability to do as much as she would like.
What: Because of Linda’s age and the fact that she has severe arthritis, it is hard for her to go to the grocery store or pick up her prescriptions from the pharmacy. Having severe arthritis means she heavily relies on medication, but it is becoming less and less easy for her to go to the pharmacy herself. Linda wants to find a way that she can have her prescriptions or groceries delivered to her doorstep easily without having to go out of her house.
When: Linda needs her groceries and her prescriptions delivered to her every Sunday because that is the day that is most convenient for her.
Where: The grocery store and pharmacy Linda currently goes to is 20 minutes away, which is longer than Linda would like to be driving. The pharmacy and grocery store should be located within five miles of Linda preferably, but it can be a little further than that if the items will be delivered to her home.
Why: During one of her recent visits to the grocery store, Linda almost slipped and fell while trying to reach for an item off of the shelf. Because of this, she is extra nervous about completing these errands by herself, as a fall could severely harm her. Her husband, unfortunately, passed away a few years ago, and her kids and grandkids live in a different state, so she doesn’t have anyone to help her do these tasks. Money is also an issue, so getting a personal nurse or living in a retirement home is not an option at the moment.
Our app is designed to serve those who need assistance with household tasks or maintenance. Success can be measured by the apps reviews, found in any app store and in our own app. The user can have access to help around their home for a flat fee. Ever since the start ofCovid-19, we have seen an increase in the usage of food delivery apps. These are great, but what if you could apply that to other necessities like household duties? Think of your grandparents, who might need a little extra help with gardening, laundry, or a simple household fix like changing out a filter. Imagine an app that charged you a cheaper, flat fee. You’d get paid by the hour, or have the option to pay by the task. The worker could pick out which jobs they’d like to help with, and after a thorough background check, they’d be allowed to assist. This is ChoreBot.
This app is useful for people including, but not limited to, elderly communities, single parents, anyone who needs help around their home. Anywhere from cleaning, cooking, or house maintenance. Companies make money by charging large fees for simple household duties and maintenance, making it difficult for those needing help to afford it. This is a current issue that is constant. These problems happen to everyone, but companies often take advantage of this specific group of people. This app also helps the working community. Similar to a food delivery app, workers can view different projects and pick what they would rather do. They get a portion of the fee, and so does our company. Those receiving the service can also tip! Locations would be in home or in any community that needs an extra hand but can’t afford it through larger corporations.
The first competitor ChoreBot would have is TaskRabbit. According to the Task Rabbit website, their app is a “same-day service platform that instantly connects you with skilled Taskers to help with odd-jobs and errands” (taskrabbit.com). Task-Rabbit’s business model is based on efficiency through the promise of fast service and includes the consumer and the hired “tasker”. In terms of promotion, TaskRabbit focuses on retention, which is a marketing strategy that markets to existing customers. For their app, the design is very sleek and simple. It is straight to the point and focuses mostly on categories to help the consumer navigate through the app. Another competitor of ChoreBot is an app called Thumbtack. Thumbtack is an app that was created to allow consumers to hire local professionals with ease. Thumbtack has a multi-sided business model with two segments that include the consumers and the service providers. Thumbtack uses a lead fee model, which is where a customer posts requests on the app and providers pay to make a bid for these customers. Promotion is heavily based on marketing towards consumers who need their needs fulfilled and small businesses that need more customers. In terms of app functions and interface design, Thumbtack is almost identical to TaskRabbit. It is clean, light, and simple, with a search bar for searching for tasks to be fulfilled and trending and popular category lists. The third competitor of ChoreBot is an app called Handy. On Handy’s website, they describe their app as “From home cleaning to handy man services, Handy instantly matches thousands of customers every week with top-rated professionals in cities all around the world” (handy.com). Their business model, like the other competitors, relies on brokering the transaction between consumer and employee. At first, Handy relied on promotion through marketing for household cleaning services, but has since expanded to handyman work and more. In terms of app function and design, Handy seems much more
organized and less broad in terms of categories of services you can book. The categories seem to be more focused towards handyman work than any other type of service. Some consumers have expressed concern in whether or not they should trust whoever is entering their home to do a requested task. For ChoreBot, we would require an extensive background check to be completed before allowing those that complete tasks to be hired. Other consumers may be concerned about hiring a person to enter their home because of COVID-19. ChoreBot would require all hired individuals to take extreme safety precautions, such as wearing a mask, gloves, and shoe coverings at all times in the customer’s home. Lastly, since we are just starting out, we have a large advantage because we are able to focus on the customer first approach, while larger, more established companies may find it harder to do so.